Rocío Urtecho Vega, aka Jugo Gástrico [Gastric Juice], is a Peruvian graphic artist. Her work is an unusual interweaving of pop culture, film, music, comics, series B, C, D, X, Z, and visual junk. Far from being a canned product, her illustrations are a baroque blend reconciling dualities such as audacity and conservatism, failure and success, beauty and ugliness, black humor and soap opera, locality and globalization, cavities and braces, among other things. 

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Jugo Gástrico is a solution to contemporary narcissistic existentialism encircled by showcases of social networks and the media. With studies in advertising, graphic design and arts, she has developed her career as a designer and illustrator in different agencies and design studios. Her work has been published in various print and digital media publications.